Rahimjanova , B., Abdukadyrov , A., Pirzhanova , A., Yakovlev , V., & Aksyonova , M. (2026). THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (12). https://doi.org/10.62499/ijmcc.vi12.269