TADZHIEVA, Zarifa. THE FUNCTIONAL ROLE OF MEDIA LITERACY IN PREVENTING AND NEUTRALIZING THE EFFECTS OF MEDIA HYPE. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, [S. l.], 2025. DOI: 10.62499/ijmcc.vi.183. Disponível em: https://media-ca.com/index.php/media/article/view/183. Acesso em: 28 jun. 2025.