Rahimjanova , Bonu, et al. “THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE”. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, no. 12, Mar. 2026, https://media-ca.com/index.php/media/article/view/269.