No. 1 (2023): International journal of media and communications in Central Asia
Статьи

THE EFFECT OF USING THE EDUTAINMENT METHOD IN ONLINE MEDIA (IN THE EXAMPLE OF THE "LEGAL LITERACY" ONLINE COMPETITION)

Published 2023-12-13

Keywords

  • online media,
  • edutainment,
  • youth,
  • internet,
  • social survey,
  • online contest,
  • test
  • ...More
    Less

How to Cite

Urolova, D. (2023). THE EFFECT OF USING THE EDUTAINMENT METHOD IN ONLINE MEDIA (IN THE EXAMPLE OF THE "LEGAL LITERACY" ONLINE COMPETITION). INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (1). https://doi.org/10.62499/ijmcc.vi1.12

Abstract

In the article, it is determined which means and methods are more effective in forming certain knowledge and skills in the youth audience. The method of edutainment is defined and its effectiveness is discussed. As part of the research, the test-experiment method was used to determine the effectiveness of the edutainment method. Based on the results of this experiment, a large-scale special project was developed and put into practice, and the desired results were obtained. The online competition called "Legal Literacy" was organized using test and game techniques in the Telegram messenger. During the competition, a total of about 250 test questions were submitted for one month. More than 4,000 young people actively participated in it. At the end of the competition, 97.7% of the participants stated that the information given in this way served to increase their knowledge.

References

  1. Addis, M. New technologies and cultural consumption. Edutainment is born – Bocconi University: Marketing Department, 2002. – С.13.
  2. Jeffrey D, Janell R. Retrieval Practice Produces More Learning than Elaborative Studying with Concept Mapping – Science Express, 2011.
  3. Retrieval Practice Produces More Learning than Elaborative Studying with Concept MappingURL: https://www.science.org/doi/abs/10.1126/science.1199327 (Муро-жаат вақти: 14:46 / 04.02.2023.)
  4. Wang Ya. Edutainment technology - a new starting point for education development of Chine. Wl.: Milwaukee, 2007. – С.10-13.
  5. “Хуқуқий саводхонлик” танлови низоми. URL: https://jurnalistlar.uz/uzb/press/articles/khukukii-savodkhonlik-tanlovi-nizomi (Мурожаат вақти: 19:32 / 22.04.2022.)
  6. "Биз монополияга қаршимиз" танлови Низоми. URL: https://jurnalistlar.uz/uzb/press/biz-monopoliyaga-qarshimiz-tanlovi-nizomi (Мурожаат вақти: 14:45 / 04.04.2022.)
  7. "Гербим-ифтихорим!" онлайн интеллектуал танлови низоми URL: https://jurnalistlar.uz/uzb/press/articles/gerbim-iftikhorim-onlain-intellektual-tanlovi-nizomi (Мурожаат вақти: 14:44 / 04.04.2022.)