INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2025: Принято к публикации
Статьи

THE QUALITY OF CHILD-ORIENTED CONTENT IN UZBEK MEDIA

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  • Alijon SAFAROV ,
  • Nafisa QURBONOVA
Alijon SAFAROV
University of Journalism and Mass Communications of Uzbekistan
Nafisa QURBONOVA
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi.203

Published 2025-07-21

Keywords

  • children,
  • cartoons,
  • content,
  • social networks,
  • media,
  • parents
    • ...More
    Less

How to Cite

SAFAROV , A., & QURBONOVA , N. (2025). THE QUALITY OF CHILD-ORIENTED CONTENT IN UZBEK MEDIA. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.203

Abstract

This article analyzes the quality of content designed for children in Uzbekistan’s media sphere. The study examines whether the materials produced for children are educationally and morally appropriate and age-relevant. The main research question is: “What is the quality of children’s content in Uzbek media, and does it meet their age, needs, and upbringing?” The research employed qualitative methods, including observation and content analysis. An online survey involving nearly 50 parents was conducted to identify the key needs of the children’s audience and the types of content they consume. The content analysis revealed a lack of children’s materials in the Uzbek language, the dominance of foreign content, and the scarcity of local characters. The study concludes that there is a pressing need to develop a dedicated media space for children in Uzbekistan.

 

 

 

PDF (O'zbekcha)

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