INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 11 (2025): International journal of media and communications in Central Asia
Статьи

EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA

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  • Dilnoza Tadjibayeva ,
  • Munira Nazarova
Dilnoza Tadjibayeva
University of Journalism and Mass Communications of Uzbekistan
Munira Nazarova
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi11.257

Published 2025-12-01

Keywords

  • lead,
  • linguistic aspect,
  • structure accuracy,
  • clerical structure,
  • informativeness,
  • syntactic load
    • ...More
    Less

How to Cite

Tadjibayeva , D., & Nazarova , M. (2025). EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (11). https://doi.org/10.62499/ijmcc.vi11.257

Abstract

The article analyzes the editorial aspect of creating leads in online media in Uzbekistan and Kazakhstan. It examines theoretical approaches to defining and classifying leads, as well as their function as an informative and engaging element. In order to improve the effectiveness of news journalism, the paper conducts a comparative analysis of lead construction, examining its structure, linguistic features, and communicative efficiency. Common drawbacks such as headline duplication, syntactic overload, and genre inconsistencies are identified. Based on the content analysis of successful and unsuccessful lead examples, effective editorial approaches are highlighted to improve lead creation.

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