SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION

Abstract

The article explores the use of intelligent media content analysis technologies to identify and counter extremist narratives in the context of digital media transformation. The study applies content and discourse analysis, computational linguistics, and machine learning methods. The potential of AI tools in radicalization prevention, media security, and information counteraction is substantiated.

This study is devoted to the analysis of pragmatic features of media texts generated by artificial intelligence. Within the research framework, AI-based news headlines are examined using a pragmalinguistic approach. The analysis employs speech act theory and semantic-pragmatic methods, substantiating the necessity of considering artificial intelligence language as an independent object of pragmatic research.

This thesis analyzes the processes of implementation, effectiveness, and existing challenges of applying widely used artificial intelligence technologies in editorial practices, particularly in the production of multimedia content that integrates multiple media elements and is designed for diverse audiences. In addition, drawing on international experience, the study examines the prospects of integrating these technologies within the media landscape of Uzbekistan and discusses in detail the barriers encountered in adapting them to the national media segment. Based on the demands of contemporary media consumers, the research emphasizes the extensive use of artificial intelligence capabilities in content production, alongside the importance of studying and understanding audience behavior. Furthermore, the paper explores the organizational transformations within editorial management resulting from the adoption of artificial intelligence, including reforms in human resource management, the gradual development of essential competencies and skills, the implementation of personnel policies aligned with emerging trends, and the formation of specific internal governance mechanisms within editorial offices.