INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

Special issue (2024) International Scientific journal of media and communications in Central Asia
Статьи

K-CONTENT PRODUCTION AND GLOBAL DISTRIBUTION STRATEGIES

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  • Seung Hyun Lee
Seung Hyun Lee
Dong Seoul University
DOI: https://doi.org/10.62499/ijmcc.vi6.59

Published 2024-06-23

Keywords

  • K-content,
  • Production,
  • Global Distribution,
  • OTT,
  • Drama

How to Cite

Hyun Lee, S. (2024). K-CONTENT PRODUCTION AND GLOBAL DISTRIBUTION STRATEGIES. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (6). https://doi.org/10.62499/ijmcc.vi6.59

Abstract

The purpose of this study is to analyze the production characteristics of K-content and find ways to make it sustainably competitive for global distribution. The research questions of this study are as follows: First, what are the characteristics of K-content production? Second, what are the global distribution strategies for the sustainable development of K-content? The results of the study show that PDs of K-content, which has recently become popular in OTT, have developed their production capabilities in an organizational culture that tolerates failure and provides many opportunities. The fierce environment of the Korean content industry has made K-content more competitive, and the combination with global platforms has also played an important role in its growth into global content. In the current OTT-centered video content ecosystem, the domestic video industry is losing its competitiveness. To strengthen the competitiveness of K-content in the future, new creators must enter the digital content ecosystem to realize a virtuous cycle of continuous creation.

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