INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 6 (2024): International journal of media and communications in Central Asia
Статьи

WHY DO WE WATCH LESS TV? TRENDS AND PROSPECTS OF MODERN TV

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  • Yulduz Zohidova,
  • Maruf HIKMATILLAYEV ,
  • Bobur FAYZULLAYEV
Yulduz Zohidova
University of Journalism and Mass Communications of Uzbekistan
Maruf HIKMATILLAYEV
University of Journalism and Mass Communications of Uzbekistan
Bobur FAYZULLAYEV
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi6.67

Published 2024-09-22

Keywords

  • television,
  • mass media,
  • trend,
  • tendency,
  • globalization,
  • TV channel,
  • rating
    • ...More
    Less

How to Cite

Zohidova, Y., HIKMATILLAYEV , M., & FAYZULLAYEV , B. (2024). WHY DO WE WATCH LESS TV? TRENDS AND PROSPECTS OF MODERN TV. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (6). https://doi.org/10.62499/ijmcc.vi6.67

Abstract

Television has come a long way since its inception as a mass medium and today, it stands on the threshold of a new era. Modern television is changing due to technological progress, changing consumer demand and globalization. This article analyzes the main changes, trends, challenges and prospects facing television today. Over the past 10 years, there has been a noticeable downward trend in the audience of local television channels in various countries, especially in our country. This article explores the reasons why viewers are moving from traditional television to alternative sources of information and entertainment, and offers suggestions and recommendations to address the identified issues.

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