WHAT MEDIA ARE TRUSTED IN CENRAL ASIAN COUNTRIES?
Published 2025-06-20
Keywords
- media literacy,
- media trust,
- media consumption,
- sociological surveys of media trust
How to Cite
Abstract
The article raises the issues of media trust as an indicator of the state of media literacy of society. In the era of mass transition of the audience to online and the emergence of new alternative sources of information, trust in the media is steadily declining. The level of trust is also influenced by the socio-political regime, the level of media literacy skills, the state of freedom of speech, forms of media consumption, age, form of media ownership and other factors. The author analyses the results of sociological surveys on trust in media conducted in Kazakhstan, Uzbekistan and Tajikistan and proposes to improve both the theory of media trust and its definition for a more accurate assessment of the benefits and problems of trust and distrust in media.
References
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