INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Статьи

PERSONALIZATION AND DATA ANALYTICS: ADVERTISEMENTS KNOW EVERYTHING ABOUT YOU!

  • Zumrad ESHMIRZAYEVA
Zumrad ESHMIRZAYEVA
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi.150

Published 2025-06-20

Keywords

  • personalization,
  • advertising,
  • data analytics,
  • artificial intelligence,
  • personal data,
  • privacy,
  • big data,
  • Facebook,
  • Google,
  • Amazon,
  • Uzbekistan,
  • advertising networks,
  • e-commerce
    • ...More
    Less

How to Cite

ESHMIRZAYEVA, Z. (2025). PERSONALIZATION AND DATA ANALYTICS: ADVERTISEMENTS KNOW EVERYTHING ABOUT YOU!. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.150

Abstract

This article examines how advertising technologies create personalized ads for individuals by collecting and utilizing personal data. The article analyzes personalization, data analytics, and the role of artificial intelligence in the advertising industry, as well as issues related to personal data security. International examples, including the Facebook and Cambridge Analytica scandal, demonstrate how ads through Google and Amazon's advertising networks effectively monitor users’ behaviors. It also analyzes how advertising and personalization are implemented on social networks and online commerce platforms in Uzbekistan. The article further includes insights into the future of the advertising industry, ethical considerations, and recommendations for protecting users' personal data.

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