INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Статьи

BLOGGERS AS A NEW CATEGORY OF MEDIA PROFESSIONALS

  • Nilufar MURODOVA
Nilufar MURODOVA
Center for Islamic Civilization under the Cabinet of Ministers of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi.161

Published 2025-06-20

Keywords

  • blog,
  • blogging,
  • content,
  • media,
  • professional

How to Cite

MURODOVA, N. (2025). BLOGGERS AS A NEW CATEGORY OF MEDIA PROFESSIONALS. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.161

Abstract

This thesis explores the role of bloggers as a new and significant category of media professionals. It investigates their innovative approach to content creation and distribution, targeted use of social media platforms, and their ability to establish direct and interactive communication with their audience. These key features distinguish them from traditional media professionals. The thesis aims to demonstrate how bloggers have become a driving force for media development, playing a crucial role in shaping new social and economic trends. It also seeks to elucidate their position in the media landscape, their influence on social, political, and economic realities, and their freedom in content creation and voluntary liberties in utilizing digital platforms. By emphasizing their ability to establish direct and interactive communication, the thesis is highly relevant to the changing media consumption patterns.

References

  1. Bowman, S., & Willis, C. (2003). We media: How audiences are shaping the future of news and information (pp. 1-65). The Media Center at the American Press Institute.
  2. Cha, M., Pérez, J. A. N., & Haddadi, H. (2012). The spread of media content through blogs. Social Network Analysis and Mining, 2(3), 249–264. https://doi.org/10.1007/s13278-011-0040-x
  3. Cole, J. (2011). Blogging Current Affairs History. Journal of Contemporary History, 46(3), pp. 658–670.
  4. Fisher, M. (2006). Blogging on the hustings. American Journalism Review, 28, pp. 42–49.
  5. Johnson, N. E., Short, J. C., Chandler, J. A., & Jordan, S. L. (2022). Introducing the contentpreneur: Making the case for research on content creation-based online platforms. Journal of Business Venturing Insights, 17. Doi: https://doi.org/10.1016/j.jbvi.2022.e00328
  6. Rybaczewska, M., et al. (2020). YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour. Journal of Intercultural Management, 12(3), 117–140. Doi: https://doi.org/10.2478/joim-2020-0047
  7. Muratova, N., Qosimova, N., Alimova, G., Dadaxonov, A., Ilyosova, A., Xolmatova, S., & Xakimova, N. (2019). Onlayn jurnalistika va yangi trendlar. Ilmiy-amaliy to‘plam. Toshkent: O‘zbekiston.
  8. Qurbon, N. (2020). Tahliliy jurnalistika. Toshkent: O‘zkitobsavdonashriyot.
  9. Озегов, С. И., & Шведова, Н. Ю. (2000). Толковый словарь русского языка (4-е изд., доп.). Москва: Азбуковник.
  10. Серова, А. В. (2014). Нетипичные отношения по трудоустройству. Российский юридический журнал, 6, 121.
  11. Соколова, М. М. (2006). Блоги: новая реальность. В: В. Л. Волохонский, Ю. Е. Зайцева (ред.), Личность и межличностное взаимодействие в сети Интернет (с. 195). Санкт-Петербург: Издательство СПбГУ.
  12. Чесалина, О. В. (2017). Работа на основе интернет-платформ (crowdwork и work-on-demand via apps) как вызов трудовому и социальному праву. Трудовое право в России и за рубежом, 1, 52–55.