2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Статьи

PR IN THE DIGITAL WORLD: MECHANISMS FOR USING ARTIFICIAL INTELLIGENCE TO CONVEY INFORMATION

Sevara URINBAYEVA
Department of the Ministry of Justice of the Republic of Uzbekistan

Published 2025-06-20

Keywords

  • public relations,
  • artificial intelligence,
  • chat-bot,
  • ChatGPT,
  • communication with the people,
  • government agencies,
  • training of specialists,
  • content creation,
  • information,
  • disinformation,
  • internet,
  • social networks
  • ...More
    Less

How to Cite

URINBAYEVA, S. (2025). PR IN THE DIGITAL WORLD: MECHANISMS FOR USING ARTIFICIAL INTELLIGENCE TO CONVEY INFORMATION. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.187

Abstract

The article discusses the mechanisms of using artificial intelligence in public relations, ethical issues, information exchange and dissemination in the process of digitization, the use of artificial intelligence technologies in PR services, their role and place in establishing and developing public relations through them.

References

  1. Hakimov, F. (2021). Sun’iy intellekt – to‘rtinchi sanoat inqilobining asosi. Xabar.uz. https://xabar.uz/texnologiya/suniy-intellekt-tortinchi-sanoat?ysclid=m4r3ia993t688225017
  2. Mirziyoyev, Sh. (2024). Sun’iy intellekt texnologiyalarini 2030-yilga qadar rivojlantirish strategiyasini tasdiqlash to‘g‘risida [PQ-358-son]. URL: https://www.lex.uz/docs/-7158604 (Murojaat sanasi: 15.04.2025).
  3. Mirziyoyev, Sh. (2025). Parlamentlararo Ittifoqning 150-Assambleyasidagi nutqi. URL: https://president.uz (Murojaat sanasi: 15.04.2025).
  4. G‘offorov, Sh. (2025). Sun’iy intellekt – texnologik rivojlanish asosi. URL: https://yuz.uz/uz/news/suniy-intellekt--texnologik-rivojlanish-asosi (Murojaat sanasi: 15.04.2025).
  5. Torossian, R. (2025). AI in public relations: The future of communication and strategy. Medium. URL: https://ronntorossian.medium.com/ai-in-public-relations-the-future-of-communication-and-strategy-ed3a6f5bd7d2 (Date of application: 15.04.2025).
  6. Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policymaking. Council of Europe. URL: https://rm.coe.int/information-disorder-report/1680764666 (Date of application: 15.04.2025).