INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Статьи

THE ROLE OF NEWS AGENCIES IN PROMOTING THE COUNTRY'S IMAGE IN THE INTERNATIONAL MEDIA SPACE

  • Sabohat UZOQOVA
Sabohat UZOQOVA
Uzbekistan State World Languages University
DOI: https://doi.org/10.62499/ijmcc.vi.193

Published 2025-06-20

Keywords

  • country image,
  • news agency,
  • international media space,
  • state brand,
  • mass media,
  • foreign audience,
  • PR strategy,
  • foreign policy,
  • digital media,
  • media image
    • ...More
    Less

How to Cite

UZOQOVA, S. (2025). THE ROLE OF NEWS AGENCIES IN PROMOTING THE COUNTRY’S IMAGE IN THE INTERNATIONAL MEDIA SPACE. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.193

Abstract

This article analyzes the role of news agencies in shaping Uzbekistan’s image in the international media landscape. Drawing on the theories of B. Pascal, F. Kotler, and Simon Anholt, it elucidates the concept of creating a national brand and state image. The author examines the capabilities and limitations of existing agencies in disseminating information about Uzbekistan abroad and substantiates the necessity of establishing an independent, multilingual news agency targeting foreign audiences. Additionally, the article describes the primary functions of such an agency, mechanisms for collaboration with foreign media, and opportunities for utilizing digital platforms.

References

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