INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 10 (2025): International journal of media and communications in Central Asia
Статьи

CURRENT TRENDS IN PUBLIC RELATIONS AND THEIR IMPACT ON THE EFFECTIVENESS OF SPECIALISTS' WORK

PDF (O'zbekcha)
  • Sevara URINBAYEVA
Sevara URINBAYEVA
Uzbek State University of World Languages
DOI: https://doi.org/10.62499/ijmcc.vi10.222

Published 2025-10-04

Keywords

  • media space,
  • public relations,
  • audiovisual content,
  • communication with the people,
  • content,
  • dissemination of Information,
  • Media,
  • internet,
  • social networks,
  • social media
    • ...More
    Less

How to Cite

URINBAYEVA , S. (2025). CURRENT TRENDS IN PUBLIC RELATIONS AND THEIR IMPACT ON THE EFFECTIVENESS OF SPECIALISTS’ WORK. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (10). https://doi.org/10.62499/ijmcc.vi10.222

Abstract

This article scientifically analyzes current trends in public relations and their impact on effectiveness. It covers areas such as digital transformation, the role of social networks, as well as establishing direct contact with the target audience through interactive communication tools, the distribution and use of audiovisual content in the modern information society, innovative approaches, and the advantages of social networks. It also includes practical recommendations for improving public relations activities, the effective use of modern information technologies, and effective management of communication processes.

 

 

 

PDF (O'zbekcha)

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