INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

Special issue (2024) International Scientific journal of media and communications in Central Asia
Статьи

THE STUDY ON THE REPRESENTATION OF CARNIVALISM IN YOUTUBE TRAVEL CONTENT. FOCUSING ON KWAKTUBE'S «UZBEKISTAN»

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  • Jeong-won Lee
DOI: https://doi.org/10.62499/ijmcc.vi6.45

Published 2024-06-23

Keywords

  • Carnivalism,
  • Representation,
  • YouTube,
  • Travel Content,
  • Uzbekistan

How to Cite

Lee, J.- won. (2024). THE STUDY ON THE REPRESENTATION OF CARNIVALISM IN YOUTUBE TRAVEL CONTENT. FOCUSING ON KWAKTUBE’S «UZBEKISTAN» . INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (6). https://doi.org/10.62499/ijmcc.vi6.45

Abstract

This study analyzes the ‘Uzbekistan content’ of Korean travel YouTube channel <Kwaktube> through the lens of Carnivalism. The research questions are as follows. 1) What characteristics and effects does the carnival represented in <Kwaktube>'s Uzbekistan videos show? 2) What implications do the Uzbekistan videos represented through Carnivalism provide for the production of YouTube travel content? Kwaktube continuously expands unpredictable events by networking with Uzbek people in a de-authoritative, and de-hierarchical manner. The Uzbek people interacting with Kwaktube horizontally become active participants and creators of the content. This has the effect of bringing the voices of the Uzbek people, buried under hierarchical order, to the forefront of the narrative. This narrative structure transforms Kwaktube's content into a «polyphonic square» where diverse voices coexist. In the polyphonic square, performers seek to expand continuous solidarity based on intimacy. Expanding solidarity based on intimacy is also the goal travel content should aim for.

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