INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2026: Принято к публикации
Статьи

SOCIO-PSYCHOLOGICAL IMPACT OF REALITY SHOWS ON AUDIENCE BEHAVIOR

  • Khurshidabonu Nazarova
Khurshidabonu Nazarova
Uzbekistan State University of World Languages
DOI: https://doi.org/10.62499/ijmcc.vi.75

Published 2026-08-11

Keywords

  • reality show,
  • audience,
  • media consumption,
  • media psychology,
  • mass communication,
  • social impact,
  • identification,
  • media culture
    • ...More
    Less

How to Cite

Nazarova , K. (2026). SOCIO-PSYCHOLOGICAL IMPACT OF REALITY SHOWS ON AUDIENCE BEHAVIOR. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.75

Abstract

This study provides a comprehensive analysis of the impact of reality shows on audience perceptions, media consumption habits, and socio-psychological processes. The research examines contemporary scientific approaches related to mass communication theories, media psychology, and audience behavior. In particular, it explores the influence of reality shows on personal identification, emotional engagement, mechanisms of social comparison, the formation of stereotypes, and viewers’ media preferences. The findings demonstrate that reality shows function not only as a form of entertainment content but also as an important communicative factor contributing to the formation of audiences’ social perceptions, values, and everyday media behavior.

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