Международный журнал медиа и коммуникаций в Центральной Азии

2026: Принято к публикации
Статьи

STRATEGIC COMMUNICATIONS IN PROMOTING ISLAMIC CULTURAL HERITAGE: INTERNATIONAL MODELS AND THE EXPERIENCE OF UZBEKISTAN

  • Зулайхо Юсупова
DOI: https://doi.org/10.62499/ijmcc.vi.321

Опубликован 2026-10-01

Ключевые слова

  • связи с общественностью,
  • исламское культурное наследие,
  • стратегические коммуникации,
  • коммуникационный менеджмент,
  • симметричная коммуникация,
  • репутационный капитал,
  • культурная дипломатия,
  • Центр исламской цивилизации,
  • цифровые платформы,
  • международное медиасотрудничество
    • ...Больше
    Меньше

Как цитировать

Юсупова , З. (2026). STRATEGIC COMMUNICATIONS IN PROMOTING ISLAMIC CULTURAL HERITAGE: INTERNATIONAL MODELS AND THE EXPERIENCE OF UZBEKISTAN. Международный журнал медиа и коммуникаций в Центральной Азии. https://doi.org/10.62499/ijmcc.vi.321

Аннотация

This article analyzes contemporary approaches to promoting Islamic cultural heritage through strategic communications. The study applies the concepts of communication management, symmetrical communication and reputational capital from public relations theory to the work of cultural heritage institutions. Using qualitative comparative analysis and document analysis, the article examines cases from the United Arab Emirates, Saudi Arabia, Türkiye and Uzbekistan. For Uzbekistan, particular attention is paid to the Center for Islamic Civilization, the First International Forum on Islamic Civilization and the international media forum held in Tashkent and Samarkand in August 2026. The findings indicate that scholarly credibility, audience-oriented communication, integrated use of digital platforms and long-term institutional consistency are key conditions for strengthening the international visibility and reputational capital of cultural heritage institutions.

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