Международный журнал медиа и коммуникаций в Центральной Азии

Спецвыпуск (2024) Международный научный журнал медиа и коммуникаций в Центральной Азии
Статьи

THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS

PDF
  • Bekhruza Akmalova
Bekhruza Akmalova
Journalism and Mass Communications University of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi6.62

Опубликован 2024-06-23

Ключевые слова

Как цитировать

Akmalova, B. (2024). THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS. Международный журнал медиа и коммуникаций в Центральной Азии, (6). https://doi.org/10.62499/ijmcc.vi6.62

Аннотация

This article analyzes the theoretical foundations of the emerging concepts of anti-crisis PR, in particular, the tasks and functions of crisis management services are considered. A comparative analysis was made using the example of large global companies. The integration of new communication PR technologies during a turning point has been studied. The role of the media in maintaining a positive image of organizations is specifically noted. A definition is given to the concept of “crisis” and crisis communications. In addition, theories of crisis communications (reputation restoration, situational crisis) are considered. Using the example of foreign and national companies, anti-crisis measures are analyzed.

McDonald’s Sets Out to Conquer the World by Changing its Image. 2003. A business journal from the Wharton School of the University of Pennsylvania. Knowledge at Wharton. Electronic resource: https://knowledge.wharton.upenn.edu/article/mcdonalds-sets-out-to-conquer-the-world-by-changing-its-image/  Date of the application: 21.06.2024.

Muratova, N. 2022. Mass Media in State Strategic Programs of Information Society Development in Different Countries. International Journal of Social Science Research and Review. 5:4. 56-61.

Post on Facebook, 2018. Electronic resource: https://www.facebook.com/oqtepalavash.official/photos/a.1419760331386261/2725700707458877/?type=3&theater / Date of the application: 19/06/2024.

Меньшиков, А. 2013. Паблик рилейшнз в кризисных ситуациях. Комсомольск-на-Амуре. ФГБОУ ВПО «КнАГТУ. 75

PDF

Библиографические ссылки

  1. Crisis Communication in the Digital Age: An In-depth Exploration of its History, Evolution, & Current Strategies, 2023. Electronic resource: https://www.5borough.us/blog/crisis-communication-in-the-digital-age-an-in-depth-exploration-of-its-history-evolution-current-strategies-in-2023 / Date of the application: 19.06.2024.
  2. Ferrier, Sharon. 2020. 7 Pillars of Crisis Communication. Presentation skills. Electronic resource: https://persuasivepresentations.com.au/7-pillars-of-crisis-communication/ Date of the application: 21.06.2024.
  3. (Fifty) Quotes on Crisis Management & Leadership that Will Make You Think. 2020. Electronic resource: https://www.ewweb.com/home/article/21127954/50-quotes-on-crisis-management-leadership-that-will-make-you-think / Date of the application: 19/06/2024.
  4. Hermann, Simon. 2010. Beat the Crisis: 33 Quick Solutions for Your Company. Springer Science+Business Media. LLC. New York. 17-18. DOI: https://doi.org/10.1007/978-1-4419-0823-0
  5. DOI 10.1007/978-1-4419-0823-0