Спецвыпуск (2024) Международный научный журнал медиа и коммуникаций в Центральной Азии
Статьи

THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS

Bekhruza Akmalova
Journalism and Mass Communications University of Uzbekistan

Опубликован 2024-06-23

Ключевые слова

Как цитировать

Akmalova, B. (2024). THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS. Международный журнал медиа и коммуникаций в Центральной Азии, (6). https://doi.org/10.62499/ijmcc.vi6.62

Аннотация

This article analyzes the theoretical foundations of the emerging concepts of anti-crisis PR, in particular, the tasks and functions of crisis management services are considered. A comparative analysis was made using the example of large global companies. The integration of new communication PR technologies during a turning point has been studied. The role of the media in maintaining a positive image of organizations is specifically noted. A definition is given to the concept of “crisis” and crisis communications. In addition, theories of crisis communications (reputation restoration, situational crisis) are considered. Using the example of foreign and national companies, anti-crisis measures are analyzed.

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Библиографические ссылки

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  5. DOI 10.1007/978-1-4419-0823-0