Markaziy Osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali

2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Maqolalar

MASS MEDIA INFLUENCE IN TOURISM PR ACTIVITIES OF UZBEKISTAN

  • Munojat SHAKAROVA
Munojat SHAKAROVA
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi.179

Nashr qilingan 2025-06-20

Kalit so‘zlar

  • Tourism PR,
  • Uzbekistan,
  • mass media,
  • media influence,
  • PR strategy

Iqtibos keltirish uchun

SHAKAROVA, M. (2025). MASS MEDIA INFLUENCE IN TOURISM PR ACTIVITIES OF UZBEKISTAN. Markaziy Osiyoda Media Va Kommunikatsiyalar Xalqaro Ilmiy Jurnali. https://doi.org/10.62499/ijmcc.vi.179

Izoh

The purpose of this paper is to explore the value and influence of mass media in shaping public relations activities in the tourism industry of Uzbekistan. The research focuses on the increasing role of media tools in promoting the cultural and historical image of the country to a global audience and emphasize the growing integration of digital PR strategies within the tourism sector.

Bibliografik manbalar

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