Markaziy Osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali

№.Maxsus nashr (2024) Markaziy Osiyoda media va kommunikatsiyalar Xalqaro ilmiy jurnali
Maqolalar

MARSHALL MCLUHAN’S MEDIA THEORY AND RHETORIC

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  • Dong Jin Shin
Dong Jin Shin
Sungkyunkwan University
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Nashr qilingan 2024-06-23

Kalit so‘zlar

  • Marshall McLuhan,
  • media theory,
  • message,
  • rhetoric

Iqtibos keltirish uchun

Shin, D. J. (2024). MARSHALL MCLUHAN’S MEDIA THEORY AND RHETORIC. Markaziy Osiyoda Media Va Kommunikatsiyalar Xalqaro Ilmiy Jurnali, (6). https://doi.org/10.62499/ijmcc.vi6.25

Izoh

This article reviews Marshall McLuhan’s media theory on the rhetorical perspective. Understanding Media: The Extensions of Man was published in 1964, so this year is the 60th anniversary of the book. Over the past several decades, McLuhan’s media theory has influenced media and communication research in the world. His media theory: Media is the Extension of Man, the Media is the Message, and Hot, Cool media. These concepts, definitions, and propositions of media have inspired researchers of communications in the academic community dominated by the SMCRE paradigm. Under the intellectual atmosphere of the administrative research paradigm, McLuhan’s idea about media was a new, creative thought at the same time provocative. This paper examines the rhetorical meaning of McLuhan’s major media propositions.

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Bibliografik manbalar

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