RAQAMLI DAVRDA O‘ZBEKISTONDA YANGILIKLARNI MEDIA-ISTE’MOL QILISH XUSUSIYATLARI (SOTSIOLOGIK SO‘ROVNOMA ASOSIDA)
Nashr qilingan 2026-03-18
Kalit so‘zlar
- media iste’moli,
- OAVga ishonch,
- ijtimoiy tarmoqlar,
- raqamli media,
- jurnalistika sifati
- axborotning ishonchliligi ...Ko'proq
Iqtibos keltirish uchun
Izoh
Maqolada O‘zbekistonda yangiliklar kontentini iste’mol qilish xususiyatlari va auditoriyaning zamonaviy ommaviy axborot vositalariga munosabatini aniqlashga qaratilgan sotsiologik tadqiqot natijalari keltirilgan. Tadqiqotning empirik asosini 126 nafar ishtirokchi, asosan yoshlar auditoriyasi vakillari o‘rtasida o‘tkazilgan so‘rovnoma ma’lumotlari tashkil etdi. Ishda yangiliklar ma’lumotlariga murojaat qilish chastotasi, afzal ko‘rilgan manbalar va yangiliklarni iste’mol qilish shakllari, yangiliklar manbalariga bo‘lgan ishonch darajasi, shuningdek, respondentlarning fikriga ko‘ra zamonaviy ommaviy axborot vositalarining asosiy muammolari ko‘rib chiqiladi. Auditoriya kutilmalari va OAV amaliyoti o‘rtasidagi tafovutlarni aniqlashga e’tibor qaratildi. Olingan natijalar, birinchi navbatda, ijtimoiy tarmoqlarning yangiliklarni o‘qish manbai sifatida ham, eng ishonchli manba sifatida ham ustunligini ko‘rsatadi. Shuningdek, auditoriyaning yangiliklar kontentining ishonchliligi, faktlarga asoslanganligi va axloqiyligiga bo‘lgan yuqori talabi ifodalangan.
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