INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 9 (2025): International journal of media and communications in Central Asia
Статьи

PREVENTIVE AND REGULATORY FUNCTIONS OF MEDIA LITERACY IN MEDIA HYPE ENVIRONMENTS

  • Zarifa TAZHIEVA
Zarifa TAZHIEVA
is an independent media researcher
DOI: https://doi.org/10.62499/ijmcc.vi9.136

Published 2025-06-14

Keywords

  • медиаграмотность,
  • медиахайп,
  • эмоциональное заражение,
  • эмоциональная мобилизация,
  • цифровая манипуляция,
  • информационная устойчивость,
  • критическое мышление,
  • постправда
    • ...More
    Less

How to Cite

TAZHIEVA , Z. (2025). PREVENTIVE AND REGULATORY FUNCTIONS OF MEDIA LITERACY IN MEDIA HYPE ENVIRONMENTS. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (9). https://doi.org/10.62499/ijmcc.vi9.136

Abstract

In the digital media environment, media hype acts as a form of short-term but intense attention mobilization, often accompanied by emotional contagion, cognitive overload and distortion of public perception. The article examines the preventive, diagnostic, cognitive-regulatory and normative-ethical functions of media literacy, with a particular focus on its preventive and regulatory dimensions as tools for countering the adverse effects of media hype. It also provides a comparative analysis of the mechanisms of media hype and media literacy, based on an interdisciplinary approach that includes cognitive, sociocultural and algorithmic dimensions. The article also proposes a model of media-literate response applicable both at the level of individual media consumption and within editorial and institutional practices. Media literacy is conceptualized as a foundation for systemic information resilience in the post-truth era

 

 

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