INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

2025: RAQAMLI DUNYODA MEDIASAVODXONLIK VA AXBOROT MADANIYATI – BARQAROR RIVOJLANISHNING MUHIM OMILI
Статьи

THE FUNCTIONAL ROLE OF MEDIA LITERACY IN PREVENTING AND NEUTRALIZING THE EFFECTS OF MEDIA HYPE

  • Zarifa TADZHIEVA
DOI: https://doi.org/10.62499/ijmcc.vi.183

Published 2025-06-20

Keywords

  • hype,
  • media literacy,
  • emotional mobilization,
  • cognitive biases,
  • digital manipulation,
  • information resilience,
  • editorial responsibility
    • ...More
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How to Cite

TADZHIEVA, Z. (2025). THE FUNCTIONAL ROLE OF MEDIA LITERACY IN PREVENTING AND NEUTRALIZING THE EFFECTS OF MEDIA HYPE. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA. https://doi.org/10.62499/ijmcc.vi.183

Abstract

In the digital media environment, media hype acts as a form of emotional mobilization and attention manipulation that distorts public perception and weakens critical thinking. This research aims to identify the functional role of media literacy in preventing and neutralizing the effects of media hype. It analyzes the mechanisms of its formation and the cognitive and behavioral vulnerabilities of the audience. Based on a comparison of media hype characteristics and media literacy functions (preventive, diagnostic, cognitive-regulatory, and ethical), a model of media-literate response is proposed. Practical recommendations for editorial offices and public communications are offered. Media literacy is considered as the foundation of information resilience in post-truth conditions.

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