No. 10 (2025): International journal of media and communications in Central Asia
Статьи

THE IMPACT OF THE LEADER'S IMAGE ON CORPORATE COMMUNICATION

Yulduz ZOHIDOVA
University of Journalism and Mass Communications of Uzbekistan
Bobur FAYZULLAEV
University of World Economy and Diplomacy

Published 2025-10-04

Keywords

  • leader,
  • image,
  • corporate communication,
  • trust,
  • leadership,
  • promotion,
  • corporate culture,
  • organizational relations
  • ...More
    Less

How to Cite

ZOHIDOVA , Y., & FAYZULLAEV , B. (2025). THE IMPACT OF THE LEADER’S IMAGE ON CORPORATE COMMUNICATION. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (10). https://doi.org/10.62499/ijmcc.vi10.215

Abstract

Corporate communication is the process of effective information exchange between an organization and its internal and external stakeholders, the effectiveness of which largely depends on the leader's personal image. This article analyzes the impact of the leader’s image on corporate communication. It explores how personal qualities, communication skills, appearance, ethical views, and professional image of a leader influence relations with employees and the public. The importance of transparency, trust, charismatic leadership, and crisis communication is also examined. The article provides practical recommendations for HR professionals and corporate managers.

 

 

 

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