INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

Special issue (2024) International Scientific journal of media and communications in Central Asia
Статьи

THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS

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  • Bekhruza Akmalova
Bekhruza Akmalova
Journalism and Mass Communications University of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi6.62

Published 2024-06-23

Keywords

  • crisis,
  • anti-crisis PR,
  • communication,
  • conflicts,
  • information,
  • social media
    • ...More
    Less

How to Cite

Akmalova, B. (2024). THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (6). https://doi.org/10.62499/ijmcc.vi6.62

Abstract

This article analyzes the theoretical foundations of the emerging concepts of anti-crisis PR, in particular, the tasks and functions of crisis management services are considered. A comparative analysis was made using the example of large global companies. The integration of new communication PR technologies during a turning point has been studied. The role of the media in maintaining a positive image of organizations is specifically noted. A definition is given to the concept of “crisis” and crisis communications. In addition, theories of crisis communications (reputation restoration, situational crisis) are considered. Using the example of foreign and national companies, anti-crisis measures are analyzed.

McDonald’s Sets Out to Conquer the World by Changing its Image. 2003. A business journal from the Wharton School of the University of Pennsylvania. Knowledge at Wharton. Electronic resource: https://knowledge.wharton.upenn.edu/article/mcdonalds-sets-out-to-conquer-the-world-by-changing-its-image/  Date of the application: 21.06.2024.

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References

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  5. DOI 10.1007/978-1-4419-0823-0