INFORMATION CULTURE OF A NOVICE JOURNALIST: THE ROLE OF UNIVERSITIES AND EDITORIAL OFFICES IN DEVELOPING MEDIA COMPETENCE

Abstract

In the context of digital transformation of the media environment, developing a journalist’s information culture is becoming one of the key professional requirements. This article examines the role of university education and editorial practice in cultivating media competence of aspiring journalists. Special attention is paid to how cognitive, ethical, and technological aspects of information interaction are formed at the intersection of theoretical training and practical media socialization. It is demonstrated that only coordinated interaction between these institutions allows for building a sustainable system for training journalists with critical thinking skills, digital ethics, and professional responsibility.