INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 10 (2025): International journal of media and communications in Central Asia
Статьи

THE IMPACT OF THE LEADER'S IMAGE ON CORPORATE COMMUNICATION

PDF (O'zbekcha)
  • Yulduz ZOHIDOVA ,
  • Bobur FAYZULLAEV
Yulduz ZOHIDOVA
University of Journalism and Mass Communications of Uzbekistan
Bobur FAYZULLAEV
University of World Economy and Diplomacy
DOI: https://doi.org/10.62499/ijmcc.vi10.215

Published 2025-10-04

Keywords

  • leader,
  • image,
  • corporate communication,
  • trust,
  • leadership,
  • promotion,
  • corporate culture,
  • organizational relations
    • ...More
    Less

How to Cite

ZOHIDOVA , Y., & FAYZULLAEV , B. (2025). THE IMPACT OF THE LEADER’S IMAGE ON CORPORATE COMMUNICATION. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (10). https://doi.org/10.62499/ijmcc.vi10.215

Abstract

Corporate communication is the process of effective information exchange between an organization and its internal and external stakeholders, the effectiveness of which largely depends on the leader's personal image. This article analyzes the impact of the leader’s image on corporate communication. It explores how personal qualities, communication skills, appearance, ethical views, and professional image of a leader influence relations with employees and the public. The importance of transparency, trust, charismatic leadership, and crisis communication is also examined. The article provides practical recommendations for HR professionals and corporate managers.

 

 

 

PDF (O'zbekcha)

References

  1. Alimov va b. (2019). Shavkat Mirziyoev: «Odamlar bizga ishonyapti, ertangi kunga umid bilan qarayapti». Xabar.uz. 2025-yil 16-sentabrda foydalanildi: https://xabar.uz/post/shavkat—mirziyoyev—odamlar—bizga—ishonyapti
  2. Alimardonov, T. (2010). Rahbarning axloqiy qiyofasi. Toshkent. O‘zbekiston. faylasuflari milliy jamiyati. 90-b.
  3. Elmirzayeva, S. (2019). ZAmonaviy korporativ boshqaruv. Toshkent. Iqtisod-moliya. 416-b.
  4. Inomov, I. (2020). Boshqaruv psixologiyasi. Toshkent. Ma’naviyat. 267-b.
  5. Ijtimoiy so‘rovnoma. (2025). 2025-yil 16-sentabrda foydalanildi: http://docs.google.com/forms/d/1zNFUkUAfOA/edit
  6. Mirziyoyev, Sh. (2017). Tanqidiy tahlil, qat’iy tartib-intizom va shaxsiy javobgarlik — har bir rahbar faoliyatining kundalik qoidasi bo‘lishi kerak. Toshkent. O‘zbekiston. 014-b.
  7. Mirziyoyev, Sh. (2017). Qonun ustuvorligi va inson manfaatlarini ta’minlash yurt taraqqiyoti va xalq farovonligining garovi. Toshkent. O‘zbekiston. 32-b.
  8. Sirojiddinova, M., & Alijonova, B. (2024). Rahbarlik va liderlik tushunchasi, ular o‘rtasidagi farqlar. Ilmiyanjumanlar.uz. 2025-yil 16-sentabrda foydalanildi: https://ilmiyanjumanlar.uz/uploads/conferences/0031/2-28.pdf. 276-278-b.
  9. Yangi O‘zbekiston strategiyalari va korporativ boshqaruv: zamonaviy yondashuvlar. (2023). Iqtisodiy tadqiqotlar va islohotlar markazi hisobotlari. Uzdaily.uz. 2025-yil 16-sentabrda foydalanildi: https://www.uzdaily.uz/uz/iqtisodiy-tadqiqotlar-va-islohotlar-markazi-prognozi-2024-yilda-ozbekiston-yaim-65ni-tashkil-etadi/ Toshkent.
  10. «O‘zbekiston — 2030» strategiyasi to‘g‘risida. O‘zbekiston Respublikasi Prezidentining 2023-yil 12-sentabrdagi PF-158-son Farmoni. Lex.uz. 2025-yil 16-sentabrda foydalanildi: https://lex.uz/ru/docs/6600413
  11. «2022–2026 yillarga mo‘ljallangan Yangi O‘zbekistonning taraqqiyot strategiyasi to‘g‘risida». O‘zbekiston Respublikasi Prezidentining 2022-yil 28-yanvardagi PF-60-son Farmoni. Lex.uz. 2025-yil 16-sentabrda foydalanildi: https://lex.uz/uz/docs/-5841063
  12. «O‘zbekiston Respublikasi Oliy ta’lim tizimini 2030-yilgacha rivojlantirish konsepsiyasini tasdiqlash to‘g‘risida». O‘zbekiston Respublikasi Prezidentining 2019-yil 9-oktabrdagi PF-5847-son Farmoni. Lex.uz. 2025-yil 16-sentabrda foydalanildi: https://lex.uz/docs/4545884
  13. «Shavkat Mirziyoyev: eng katta vazifamiz — odamlarni rozi qilish». Prezident.uz. 2025-yil 16-sentabrda foydalanildi: https://president.uz/oz/1640
  14. Deal, T.E. and Kennedy, A.A. (1982) Corporate Cultures: The Rites and Rituals of Corporate Life.
  15. Addison Wesley Publishing Company, Reading, 126. Retrieved September 18, 2025 from: https://www.scirp.org/reference/referencespapers?referenceid=1122424
  16. Kotter, J.P. and Heskett, J.L. (1992). Corporate Culture and Performance. New York. Free Press. Retrieved September 18, 2025 from: https://www.scirp.org/reference/referencespapers?referenceid=1462657
  17. Schein, E. (1999). The Corporate Culture Survival Guide: Sense and Nonsense about Culture Change. San Francisco. Jossey‑Bass. 199-р. Retrieved September 18, 2025 from: https://www.psicopolis.com/psicvaribox/psilavorg/schein.pdf
  18. Schein, E. (2010). Organizational Culture and Leadership. Jossey-Bass. Retrieved September 18, 2025 from: https://ia800805.us.archive.org/9/items/EdgarHScheinOrganizationalCultureAndLeadership/Edgar_H_Schein_Organizational_culture_and_leadership.pdf
  19. Jiang, F., & Kenneth, A. (2020). Corporate Governance in China: A Modern Perspective. Journal of Corporate Finance. https://doi.org/10.1016/j.jcorpfin.2014.10.010
  20. Wilson, A. (2001). Understanding organisational culture and the implications for corporate marketing. European Journal of Marketing, 35(3/4), 353. DOI:10.1108/03090560110382066
  21. Дуракова, И. (2019). Управление персоналом. Москва. Инфра-М. 393 с.
  22. Koзлов, В. (2016). Корпоративная культура: опыт, проблемы и перспективы развития. Москва. Гардарика. 269 c.
  23. Матвеева, Л., Аникеева, Т., & Мочалова, Ю. (2002). Психология телевизионной коммуникации. Москва. Рип-холдинг. 316-c.
  24. Шепель, В. (2002). Имиджелогия. Как нравиться людям. Москва. Народное образование. 575 c.