Markaziy Osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali

Nomeri 4 (2024): Markaziy Osiyoda media va kommunikatsiyalar Xalqaro ilmiy jurnali
Maqolalar

INTERNETNING YUKSALISHI BOSMA KITOBLARNING QISQARISHINI ANGLATADIMI?

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  • Nozima Muratova,
  • Narina Sheresheva,
  • Yekaterina Buzulukova,
  • Liliya Valitova
Nozima Muratova
O‘zbekiston jurnalistika va ommaviy kommunikatsiyalar universiteti
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Nashr qilingan 2024-04-01

Kalit so‘zlar

  • nashriyot bozori,
  • raqamlashtirish,
  • pandemiya,
  • iste'molchi xatti-harakati,
  • Rossiya

Iqtibos keltirish uchun

Muratova, N., Sheresheva, N., Buzulukova, Y., & Valitova, L. (2024). INTERNETNING YUKSALISHI BOSMA KITOBLARNING QISQARISHINI ANGLATADIMI?. Markaziy Osiyoda Media Va Kommunikatsiyalar Xalqaro Ilmiy Jurnali, (4). https://doi.org/10.62499/ijmcc.vi4.20

Izoh

Kitob nashriyot bozoridagi so'nggi o'zgarishlar qisman oldingi prognozlarga ziddir. Yaqinda barqaror bo'lib tuyulgan tendentsiyalar o'rniga hech kim bashorat qila olmaydigan yangi tendentsiyalar paydo bo'lmoqda. Ushbu maqola Rossiya kitob bozorining o'ziga xos xususiyatlariga alohida e'tibor qaratgan holda kitob nashr etish va sotish tuzilmasidagi chuqur o'zgarishlarni, iste'molchilarning xohish-istaklarining yangi shakllarini ochib berishga qaratilgan. Toʻliqroq tasavvurga ega boʻlish uchun ochiq manbalardan olingan ikkilamchi maʼlumotlarni, davlat hujjatlari va rasmiy eʼlon qilingan hisobotlarni hamda intervyu va soʻrovlar orqali toʻplangan birlamchi maʼlumotlarni tahlil qildik. Natijalar shuni ko'rsatadiki, Rossiya kitob nashriyot bozorining rivojlanishi jahon tendentsiyalariga mos keladi, ammo nashriyot kompaniyalari va ularning ishlab chiqarish rejalari uchun o'ziga xos xususiyatlarga ega. Shunday qilib, rivojlangan mamlakatlarda elektron va qog'ozli kitoblarning narxi taxminan bir xil bo'lsa, Rossiyada elektron kitoblar 30-40% arzonroq. Yana bir o'ziga xos xususiyat shundaki, xorijiy mualliflar mashhurlik reytinglarining ko'p qismini egallaydi. Shu bilan birga, elektron kitoblar va qog'oz kitoblar ishlab chiqarish o'rtasidagi hozirgi "mijozlar uchun kurash" ko'proq uzoq muddatli hodisadir va biz yaqin kelajakda iste'molchilar uchun kitob turini afzal ko'rishda keskin o'zgarishlarni kutmasligimiz kerak.

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