2026: Принято к публикации
Maqolalar

O‘ZBEKISTONDA GENERATION Z (Z AVLODI) TOMONIDAN KREOLIZATSIYALASHGAN MEDIAKONTENTNI TAYORLASH VA QABUL QILISH: TUSHUNISH, ISHONCH VA ISHTIROKCHILIK AMALIYOTLARI

Nargiza Yusupova
Oʻzbekiston jurnalistika va ommaviy kommunikatsiyalar universiteti

Nashr qilingan 2026-08-24

Kalit so‘zlar

  • O'zbekiston,
  • ishtirokchilik madaniyati,
  • produsage,
  • media qabul qilish,
  • Z-avlod,
  • polikodli media matn,
  • kreollashuv
  • ...Ko'proq
    Kamroq

Izoh

Ushbu maqolada O'zbekistondagi Z-avlodning kreollashgan media kontentni qanday idrok etishi va yaratishi tahlil qilinadi. Stimul asosidagi qabul so'rovnomasi va kontent yaratish amaliyotiga oid anketa asosida polikodli stimullarni tushunish, ularga ishonch va ularga nisbatan emotsional munosabat o'rganiladi, shuningdek kontent yaratish amaliyoti kuratsion tarqatish — remiks — mustaqil yaratish spektri bo'yicha tahlil qilinadi. Natijalarga ko'ra, standartlashgan vizual kodlar tushunishni tezlashtiradi, ko'p tillilik esa uni pasaytiradi; ishonch formatga emas, manba shaffofligiga bog'liq; kontent yaratishda esa original mualliflikdan ko'ra shablonlarni takrorlash va remiks ustunlik qiladi, isteʼmol va ishlab chiqarish intensivligi o'rtasida esa barqaror tafovut mavjud.

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