INTERNATIONAL JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA

No. 14 (2026): International journal of media and communications in Central Asia
Статьи

RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT

PDF (O'zbekcha)
  • Nodira Sadullaeva ,
  • Hasan Kodirov
Nodira Sadullaeva
University of Journalism and Mass Communications of Uzbekistan
Hasan Kodirov
University of Journalism and Mass Communications of Uzbekistan
DOI: https://doi.org/10.62499/ijmcc.vi14.124

Published 2026-10-04

Keywords

  • digital media,
  • gender identity,
  • TikTok,
  • intersectionality,
  • meta-reflexivity,
  • beauty influencers,
  • segregated inclusion,
  • algorithmic culture,
  • digital capital,
  • online hate,
  • masculinity,
  • tradewife
    • ...More
    Less

How to Cite

Sadullaeva , N., & Kodirov , H. (2026). RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT. INTERNATIONAL SCIENTIFIC JOURNAL OF MEDIA AND COMMUNICATIONS IN CENTRAL ASIA, (14). https://doi.org/10.62499/ijmcc.vi14.124

Abstract

The present paper addresses the emergent communicative space generated by the rapid development of information and communication technologies and, in particular, the phenomenon of recoding of gender identity in the digital media environment. The specific emphasis is put on the algorithmic logic of digital platforms, the visual dimension of the culture of the Internet, the interrelatedness of gender identities and intersectional expectations, and the economy of influencers. The paper specifically addresses the multiple layers and contradictions in constructions of gender identity on such social media as TikTok, Instagram Reels, YouTube, and in gaming spaces, as well as the specifics of this process in the context of Central Asia and Uzbekistan. The main message of the paper is that gender identity is not a stable and given concept, but a dynamic socio-discursive process, which takes place within the framework of digital platforms

PDF (O'zbekcha)

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