Nomeri 14 (2026): Markaziy Osiyoda media va kommunikatsiyalar Xalqaro ilmiy jurnali
Maqolalar

RAQAMLI MEDIA MUHITIDA GENDER IDENTICHLIKNING QAYTA KODLANISHI

Nodira Sa'dullaeva
O'zbekiston Jurnalistika va Ommaviy Kommunikatsiyalar Universiteti
Hasan Kodirov
O'zbekiston Jurnalistika va Ommaviy Kommunikatsiyalar Universiteti

Nashr qilingan 2026-10-04

Kalit so‘zlar

  • raqamli media,
  • gender identichlik,
  • TikTok,
  • interseksionallik,
  • meta-refleksivlik,
  • beauty influencerlar,
  • segregatsiyalangan inkluzivlik,
  • algoritmik madaniyat,
  • raqamli kapital,
  • onlayn-hate,
  • maskulinitet,
  • tradwife
  • ...Ko'proq
    Kamroq

Izoh

Ushbu maqola axborot-kommunikatsiya texnologiyalarining jadal rivojlanishi natijasida vujudga kelgan kommunikativ makonga va xususan, raqamli media muhitida gender identifikatsiyasini qayta kodlash hodisasiga bag'ishlangan. Raqamli platformalarning algoritmik mantig'iga, Internet madaniyatining vizual o'lchamiga, gender identifikatsiyasi va kesishuvchi kutishlarning o'zaro bog'liqligiga va influenserlar iqtisodiyotiga alohida urg'u berilgan. Maqolada TikTok, Instagram Reels, YouTube kabi ijtimoiy tarmoqlarda va o'yin maydonlarida gender identifikatsiyasini shakllantirishdagi ko'p qatlamlar va qarama-qarshiliklar, shuningdek, Markaziy Osiyo va O'zbekiston kontekstida bu jarayonning o'ziga xos jihatlari alohida ko'rib chiqiladi. Maqolaning asosiy xabari shundaki, gender identifikatsiyasi barqaror va belgilangan tushuncha emas, balki raqamli platformalar doirasida sodir bo'ladigan dinamik ijtimoiy-diskursiv jarayondir.

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